What should a car video ad show, and in what order?

The six scenes

1. The car. Front three-quarter, moving. The year, make and model in type. One to two seconds. If the car is not recognisable here, nothing after it matters.
2. The headline number. The one figure that makes this car interesting: 630 hp for a performance estate, 2021 for a nearly new hatchback, 4WD for a mountain-town pickup. One number, big.
3. The mileage. Buyers ask it second. Show the odometer figure from the listing, unrounded.
4. The standout option. Panoramic roof, Bang & Olufsen, tow bar, the paint. Pick the one the listing photos actually show and let the camera find it.
5. The price. Large, alone, held for two seconds. The exact price from the listing.
6. The dealer. Logo, name, phone or city. This is the call to action.

Twenty seconds, six scenes, one fact each.

Why this order

It is the order a buyer walks the car: what is it, what is the thing about it, how used is it, what else does it have, what does it cost, where is it. Moving the price earlier makes people judge the car before they have seen it; leaving it out makes them scroll on.

Every number comes from the listing

Do not round the mileage, do not write “from” before the price, do not add a feature that is not in the listing. A buyer who comes in from the video and finds a different number leaves. VroomVideo reads the numbers from the listing and sets them as they are; the only things a model writes are the model line and the feature headline, and those are checked against the photos.

What to leave out

• The full spec list. One option per scene, the rest in the caption.
• Stock footage. It is not this car.
• Slogans. “Drive your dream” tells the buyer nothing.
• Your address as text. The city is enough; the phone number does the work.

Questions

Should the price be in the video at all?

Yes, near the end. A car ad without a price gets comments asking for the price and very few messages about the car. Put it on screen as the second-to-last scene and hold it.

Should I add a voiceover?

Optional. Most viewers watch with sound off, so the type has to carry the message on its own. A voiceover helps with the people who turn sound on and with accessibility; keep it to one short line per scene.

What about a call to action?

The dealer card is the call to action — logo, name, phone or city. "DM us" and "link in bio" are fine in the caption; on screen they date fast.